BRUIT DE FADA (Crazy noise)


In order to be increasingly innovative in the experience offered to supporters, Sportlab created some unique experiences for its INTERSPORT client at the Vélodrome Stadium with the “Bruit de Fada” operation.

The principle: supporters are invited, via the stadium’s giant screens, to make as much noise as possible at each half-time period during home matches. If the record from the previous match is broken, gifts are offered to the supporters selected in the stands.