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SUPPORTER’S SHIRT

UMBRO

To get the fan community for Umbro’s partner clubs more involved (FC Nantes, SM Caen and RC Lens), Sportlab devised an operation involving the supporters, which invited them to send in pictures of their perfect shirt.

The agency put in place an unprecedented operation on Snapchat to reach out to a strategic young target. Sportlab also did a photo shoot of these event kits as well as having a grand unveiling of them on the social networks.

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