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“COFIDIS INSIDE”

COFIDIS

Sportlab designed and rolled out a comprehensive entertainment strategy across all Cofidis cycling team’s digital media.

For the Tour de France, a genuine season highlight, the agency created the “Cofidis Inside” magazine. All the content produced was organised into various sections: the day’s round-up, the image of the day, on the road with, the eye of a senior figure from the sport, the added extra…

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