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PROMOTIONAL CAMPAIGN

DÉFI RUN

For the Défi Run, 5 or 10km obstacle courses spanning 3 cities (Paris, Villeneuve d’Ascq and Nice), Sportlab created communication media for the event.

Capitalising on the 4 mainstays of the competition (agility, strength, speed, resistance), the agency produced a series of posters showcasing every aspect of the race.

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