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THE GANT “PILOT”

GANT

Gant, which became the equipment supplier for the 24 Hours of Le Mans in 2017, was keen to rejuvenate and surprise its target market by creating a ‘virtual’ tournament in its main shops across France.

In this way, in partnership with PlayStation, a driving simulator was installed so that its clients could test their reflexes on a circuit. A real podium was created and the top 3 drivers were then invited to enjoy the 24 hours of Le Mans as a VIP!

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