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OM PARTNERSHIP ACTIVATION

INTERSPORT

In order to activate the INTERSPORT partnership with Olympique de Marseille, Sportlab created a sponsor’s first loyalty programme for fans in the form of a Facebook application “OM Fada by INTERSPORT”.

This application offered the opportunity to amass points through games, forecasts and in-store purchases. These points then gave fans the right to a catalogue of OM packs and dream “Money Can’t Buy” prizes (Dream seat, message on an OM shirt during a Classico, meeting with a former player, training at the Vélodrome…).

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