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HOSTING SPORTS COMMUNITIES

INTERSPORT

In 2017, INTERSPORT called upon the agency’s services to host its different sports communities: running, training, hiking, cycling, to develop customer loyalty through a human relations approach demonstrating its sporting expertise.

To do this, Sportlab put in place one content strategy per community through monthly themes dealt with from different angles using various media (interviews with experts, in-depth articles, portraits of influencers, formula videos, trail videos, etc.)

Each theme was rebroadcast through a newsletter, a page on intersport.fr and social network publications.

http://www.intersport.fr/communautes/

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