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KITS SM CAEN 18/19

The new SM Caen home kit for the 2018-2019 season was revealed during the last Ligue 1 Conforama match against Paris Saint-Germain in Ornano. To bring this presentation to life and to celebrate that the team had secured safety, Sportlab, on behalf of Umbro, devised and created a video entitled “GET READY FOR THE GAME”, starring the players during their preparation for the game in the dressing room.

This concept recalls the photographic universe “Le vestiaire Umbro” (The Umbro Locker Room), presented last season during the kits launch.

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