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SAILING TRUCK

MACIF

An original and high-impact way to host the race villages for yacht race starts, Sportlab offered to create a Sailing Truck for its client MACIF. Inside the truck, equipped with virtual reality helmets, participants view a 360° film about the trimaran MACIF accompanied by François Gabart.

Several physical elements recreated the sensations at sea to give the visitor a 4D experience: interior covering of the 360° view from the cockpit of the trimaran MACIF, a sound system, a fan and an olfactory diffuser. The truck made a stopover in Marseille in July and then again at the Grand Pavois boat show in La Rochelle in September.

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