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“WHAT THE FOOT”

INTERSPORT

In order to bring its “What the foot” Facebook page to life and show its various partner clubs to advantage, INTERSPORT called upon the services of SPORTLAB to produce video content that appealed to FOT (Football Obsessed Teens).

As such, we devised a football challenge involving “What the foot” winners and professional players. For this operation, organised across 6 premier league clubs, the agency managed the event device as well as the production of a video.

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