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THE FC CUP PLAYSTATION

PLAYSTATION

The agency devised a unique five-a-side football tournament on behalf of its client PlayStation, in partnership with the Urban Soccer brands.

For 1 month, in 16 centres all over France, teams can battle it out for one half on the pitch and one half on the console. The cumulative scores dictate the winner. A French grand final is then organised, grouping together the top 16 teams.

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