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INSEP PARTNERSHIP

PLAYSTATION

Sportlab was in charge of the formalisation by contract and management of the Partnership between PlayStation and INSEP.

As such, in addition to communication activities, PlayStation was keen to give those athletes training all week-long a few moments to relax and be sociable.

In this way, a lounge in the brand’s colours was devised from top to toe (availability of a billiard table, PS4 games consoles…).

Every month, Sportlab also organised some theme nights combining a console tournament and sport-related entertainment.

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